I believe that wise people never stop learning. It’s the same with advertising. There is not only one way to make a top commercial. New ideas happen every second. You need eyes like a hawk because everything around us is an idea. School, books, the internet, clients, colleagues, families and friends are great sources of learning and ideas, but they are not the only ones. For me, travelling is a vital way to enrich my learning. Travelling opens my eyes to new people, languages and lifestyles from cultures that are completely different from mine. These experiences are what drive me when I get back to my normal working life. In particular, the most unexpected experiences I have when travelling become a treasured part of my knowledge bank. I’ve always believed that experience can’t be taught. We must go and learn from living life.